The Marketer's Guidebook to Hosting a Webinar

Blogs and e-books are two of the cornerstones of inbound marketing; yet, different people prefer different ways of consuming content—and webinars are one of the mediums you can offer to individuals in your target audience who are more drawn to audio/visual formats than text

Webinars can be an incredibly useful tool for attracting visitors to your company, converting those visitors into leads, closing those leads into customers, and delighting those customers into becoming evangelists.

We’ve put together this guidebook to help you:

  • Identifying realistic goals of hosting a webinar
  • The types of webinars you can host
  • Choosing a topic
  • Securing a speaker and format
  • Software options
  • Promoting the webinar
  • And proper webinar follow-up.