8 common video marketing mistakes
Video marketing is a fast-moving and competitive game, and mistakes can really destroy the chances of winning. As a video marketing agency with over 1800+ videos under our belt, we have learned a few things over the years. But we have also seen companies make the same mistakes over and over again. Here’s a list of 8 common video marketing mistakes, and, more importantly, how to solve and avoid them.
- THERE’S NO STORY: start the story by outlining the problems that the customers face. This important for grabbing the attention of the customers because they will instantly be able to relate to the story.
Present the brand as the solution. Start to explain all of the many ways that the product or service solves the problem that the customers are facing. It’s here where the emotional connection will begin to develop. Finish the video with the best USPs. This will leave a lasting impression on the viewers.
- OVERTHINKING IT: The video would not have been as enjoyable to watch if the person in charge began scrutinizing it and asking themselves questions. Dissecting the message of the video in such painstaking detail is never a good idea, and neither is taking everything literally.
- IT’S TOO LONG: Explainer videos are a hook, not a manual. The purpose of an explainer video is to entice and intrigue. If viewers like what they see, then they will head to the website to find out more. So the only way to solve and avoid this common video marketing mistake is to keep these figures in mind at all time.
- POOR QUALITY: it can be tempting to try and cut corners to save a little bit of the budget while making a video for the brand. Perhaps opted to work with the cheapest company available. If the posted video isn’t of the highest quality then there is a risk of the brand looking unprofessional, and a bit dodgy. The best way to make the video of high quality is to consult the experts.
- IT’S ALL ABOUT THE MARKETERS: customers want to know what the company is offering, and they want to know everything fast. They don’t have time to listen to the list of the top fifty USPs and features. All they want to know is about the benefits. When the video are being made it must be kept in mind that only that information which is vital for the customers must be considered.
- THERE’S NO CALL- TO- ACTION: If there is no return on the video marketing efforts, it might be because there is no clear call-to-action (CTA) in the video. While it’s important to make sure the video is entertaining and more about the customers than the brand. The bulk of the video should be all about the customers and how the products, services, brand or cause can benefit their lives, but the last few seconds must be the brand’s time to shine.
- BRAND DIDNT PROMOTE: making the video is time-consuming, exhausting, and sometimes frustrating. The truth is, when the video is completed, that is only the beginning of the marketing effort, not the end. In order to get the most mileage from the video, it needs to be promoted like crazy. Here are some ways to promote the video:
- Social media marketing
- Paid campaigns
- Write about it.
- BRAND DISREGARDED SEO: the ever-changing world of SEO is the bane of many marketers’ lives, but it is a necessary evil. SEO is one of the greatest ways for people to find your content, be that a video or otherwise, so disregarding SEO would be a mistake.
Video marketing is fast, things that weren’t seen as mistakes two years ago can be seen as catastrophic errors now. The only way for fewer mistakes is to continue making new videos.