The worldwide revenue from the AR/VR market is set to double in each of the next 4 years according to a study conducted by IDC.
Total spending on AR/VR products and services is expected to reach new heights from $ 11.4 billion in 2017 to an astonishing $ 215 billion in 2021 achieving a spectacular 113.2% CAGR.
Leading technology giants like Apple, Facebook, Sony, HTC, Google and even Microsoft are aggressively working towards establishing a foothold in this industry.
Leading brands like Volvo, NBA, Coca-Cola, and Marriot are already making use of VR technology in the year 2017-2018 and they have not even scratched the surface yet. This is a big pond where there is a lot of space for fishes of all sizes to swim and make merry.