Enterprise Mobile Apps.
Mobile technology has taken customer expectation to new and different heights. Customers now demand new and improved customer experiences.
Mobile and tablet devices have overtaken the desktop as the primary device for internet access. There are over 2.3 billion smartphone users in the world today. The face of modern business has become more fluid and complex with the advent of mobility and BYOD.
60% of employees today spend one-quarter of their time away from their desks thanks to the new mobile devices that aid them in the work. Mobile is the future of business innovation.
Centered around the mobile invent are the innovative technologies like IoT, AR, VR, and AI which offer the limitless source of opportunities for enterprises willing to tap into these up and coming new world technologies.
How Enterprise Mobility Differs from Mobile?
As David Armano of HBR summed it up “Mobile itself is the nuts, bolts, and infrastructure, while mobility is the context which determine if it all works together or doesn’t”
Enterprises with complex operations face a large and ongoing challenge in the area of mobile solutions development and deployment.
The key to successful development and deployment lies in taking a comprehensive and scalable approach to maximize efficiency and productivity while not making sacrifices of security, reliability, and performance.
Building Value With Mobile Technology
Today brand recognition has migrated from large corporates like Ford Motors, GE and Coca-Cola to Internet giants like Amazon, Facebook, and Google. This is a clear indication of the power mobility has in reshaping any industry.
Apart from the obvious advantages like boosting productivity, customer engagements, and brand recognition, mobility has the potential to realize long-term enterprise goals.
Some of the noted trends that will continue to drive value creation in the mobility space are:
Engagement and Gamification
Customer-centric applications like Mobile banking are taking the mobility market by storm by offering fast acting mediums to reach new customers but also by improving the loyalty ratio and largely affecting sales with in-app offers.
Internet of Things (IoT)
Smart devices have revolutionized the fast-paced generation of today. This innovative technology keeps expanding at an alarming rate making our daily lives easier and also increasing the dependency of an average person on their devices. This is the future of technology.
Augmented and Virtual Reality
Augmented and Virtual Reality has changed the way in which a lot of industries interact with their customers. This new technology has created new paths in the fields of medicine, hospitality, education and the list continues to grow.
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