How to use Facebook and Twitter AD transparency tools

HOW TO USE FACEBOOK AND TWITTER AD TRANSPARENCY TOOLS

The ability of users to see exactly what ads a Facebook page or Twitter account is running in particularly useful for marketers and businesses. There are four ways by which marketers can use the information from the ad transparency tools to their advantage. But first it is necessary to find the tools.  Let us take a look at each one.

OPEN THE FACEBOOK AD TRANSPARENCY TOOL.

Face book’s information and Ads tab allow any user to see all of the ads currently being run by any given page, regardless of whether that user is in the campaign’s target audience. To see what ads a business is showing on its face book page. Select a region from the drop down menu and we will see all of the ads the page is currently running, either globally or in a specific country.

OPEN TWITTER AD TRANSPARENCY TOOL.

In addition to seeing all of the ads run by a specific username or account in the past seven days, the Twitter Ads Transparency Centre (ATC) also shows the current engagement in the form of favorites and rewets. If an ad was suspended, we can still see it in the Ad Transparency Tool, along with an explanation of why it was suspended. To view ads for a business, head over to the Twitter Ads Transparency Centre. In the search box in the top right corner, enter business name or username, and select the profile which is to be viewed from the list of accounts that populates. Twitters then reveal all of the tweets this account has promoted in the last seven days. Now it’s time to put these tools to use for business. Here are four ides to get started.

  • Research competitor campaigns and consumer markets.
  • Get inspiration for using new Ad features.
  • Share active campaigns with customers and prospects.
  • Share active campaign collateral with clients.

Users can now see more information than before about how advertisers are using some of the largest social media platforms, thanks to ad transparency tools released earlier by Facebook and Twitter. But just having knowledge does not mean the users are safe. These new ad transparency tools follow criticism aimed at Facebook and Twitter over the past year and a half that they didn’t do enough to stop Russia linked organizations from attempting to sway U.S. voters through deceptive advertising during the 2016 US presidential election.  Exactly how many users these foreign players were able to influence the platform is unclear, as Russian-linked troll organizations like the Internet Research Agency (IRA) has been operating for years.

2018-09-18T19:24:28+00:00

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