The most common misconception is that design and art are the same things. The differentiating factor lies in the fact that although the design is meant to be beautiful and appealing, its core revolves around functionality, solving problems and delivering results.
Putting it in business terms the KRAs of good design are tied to key metrics like the return on investment, user retention, customer loyalty, engagement and so on.
Seamless user design was the core factor that helped Apple move away from their pricing competition with PCs and become the most successful company in today’s time.
Leading companies like IBM, GE, and Salesforce have realized the importance of good user design and are investing heavily in improving their user experience and investing heavily in hiring world-class designers on their teams.