Your website is your organization’s online entity and the first point of contact for most potential customers. This makes your website the key component of your online marketing campaign.
There are over a billion websites in cyberspace catering to different target markets. A well built and innovative website instantly provides you with an edge over the competition and helps in improving business inquiries.
Great websites are not designed to look ‘original’ or ‘pretty’, their sole purpose is to derive business results by improving brand positioning, improving customer conversion and other critical factors.
Achieving this is a matter of improved engineering and product UX design aimed to achieve higher user interaction and involvement. Even the smallest elements make a large difference in the performance results of your company. Take for example a study of Amazon which indicates that a 1 second page loading delay will cost Amazon a loss in revenue amounting to $ 1 Billion/year.
Website is your 24/7 promotional medium
Make it innovative, make it different!
Enterprise Web Development
Enterprises are goal oriented. Goals can vary from conversion rate, brand positioning and perception to simply growing traffic on their websites. An enterprise website is at the heart of all these goals and their achievement metrics.
When building an enterprise website, evaluating the goals revolving around their site and promoting their latest marketing strategies is of primary importance.
Goals need to measurable, and tracking the metrics that measure these website goals is the final product that decision-makers at the enterprise level are interested in achieving.
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”
Joel Anderson, Walmart CEO
Elements of a Great Website
Speed is the essence of a good website. Studies have revealed that a seemingly trivial delay of 30 seconds can result in significant results like 25% decrease in traffic or A 10% loss in revenue.
Websites are aimed at selling. Good websites focus on layout and content which follow user’s ergonomics for best delivery of content.
Trust is achieved through smart and relevant content and the right placement of client testimonials. A great aesthetic look is essential for trust building.
The positioning of your website within the search engines is critical for the success of your website. Website architecture and content are the deciding factors in aiding you in this hunt for the optimum positioning.
Mobile devices have become the primary delivery devices for websites, replacing desktops. Seamless delivery across all devices is a deciding factor in your websites success parameters.
Managing and updating your website is made simple with CMS ensuring that your employees are making the best use of their time.
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