ZBB was only the tip of an opportunity iceberg. ZBx is a new way of thinking. It favors agility over austerity and visibility over guesswork. ZBx also encourages future vision over the past to foster competitive agility.

No more incremental problem-solving like discussing business class or enjoying fresh fruit in the lobby. Zero-based thinking is about more than just line items and balance sheets. It’s about changing culture by aligning priorities throughout the organization. It reenergizes mindsets and behaviors by giving people ownership over how they spend their money and how they channel savings to new growth opportunities.

It is not easy to instill a culture of innovation across all levels. ZBx helps make it possible.

Zero-based thinking means that you start from scratch and build up your costs based on what you want. This is an alternative to looking at past results and slowly carving out costs.

ZBx is fundamentally different from zero-based budgeting. It helps you distinguish the good and bad costs and realign your resources to invest in growth and profitability.